Every audience tip, read, ranked, and routed to the right reporter.

Leed is a source-safe intake desk and story-intelligence layer for newsrooms, publishers, and media networks. Your editors and reporters spend their time on the leads worth chasing, not triaging an inbox.

Hot

Newsworthiness

How much a tip is worth chasing, read as a signal.

Fit

Beat fit

How well a lead matches a reporter's beat.

Match

Source match

Verified, contactable, and on the record.

Brief

Story brief

What is known, checkable, and sensitive.

One organized path from audience tip to published story.

Leed sits between audience intake and editorial action, giving your whole operation one place to understand what people are telling you, and act on it.

i

Capture structured leads

Audience & sources

Add a source-safe intake flow to your owned channels. Audiences share tips, evidence, context, and contact preferences without everything dropping into a generic inbox.

ii

Structure the signal

AI-assisted triage

Messy submissions become briefs with public-interest, verifiability, urgency, and source-safety context attached, plus human-review flags wherever judgement is needed.

iii

Match & route to the right desk

Editors

Leads match to reporters, beats, bureaus, or editors. Leadership sees what is moving, what is blocked, and where audience intelligence is turning into coverage.

iv

Reporters work the desk

Journalists

Claim, follow up, hold, or dismiss from one desk built for repeated editorial triage, with the brief, the reasoning, and source-safety context all in reach.

The desk your reporters actually open.

A working editorial desk, not a form dashboard. Scroll the live queue, then click any lead to open its dossier: the brief, the source, the reasoning behind the signal, and what to do next.

Scroll the queue · click a lead to open its dossier
leed.media/desk Live queue
Search leadsNewestSignal

Today

Hot

Council aide says contractor bids were shared with one firm before the public deadline.

Politics3m ago New
Strong

Tenants across three buildings report the same unlisted company ignoring repair orders.

Metro22m ago Routed
Watch

Former employee alleges a logistics firm is underreporting warehouse injuries.

Business1h ago Held
Strong

Clinic patients say appointment waits tripled after a quiet staffing cut.

Health2h ago New
Hot

A delivery startup switched its drivers to a new pay formula without notice.

Tech3h ago New

Yesterday

Strong

School-bus GPS data shows routes running 20+ minutes late across one district.

MetroYesterday Routed
Watch

Tip: a regional bank is closing branches it publicly promised to keep open.

BusinessYesterday Held
Hot

Emails suggest a zoning variance was approved after a last-minute donor meeting.

PoliticsYesterday Claimed
Low

Local theater festival quietly dropped three headline acts; organizers won't say why.

CultureYesterday Claimed

Everything a newsroom needs to act on a tip.

From the moment a tip lands to the moment it becomes coverage. The judgement always stays with your editors.

01

A clear signal on every lead

Weighed by public interest, verifiability, source context, and urgency, so editors act on a read rather than an inbox.

02

Sources stay protected

Contact preferences, sensitivity flags, and review holds travel with each lead.

03

Leads reach the right desk

Matched to the beat, bureau, geography, and reporter who should handle it.

04

A working editor's desk

Review, route, hold, and follow up from one place built for daily triage.

05

Leaders see the whole pipeline

What came in, what got routed, what needs review, and what became coverage.

Plans for paid pilots and growing media teams.

Leed is priced like editorial-operations infrastructure: annual platform access plus paid implementation for the source-safe connection.

Starter

Independent and local newsrooms proving the workflow.

$499/mo
billed annually
  • Stripe checkout, receipts, and billing portal
  • Paid onboarding status before setup details are released
  • Structured source intake with evidence and safety fields
  • AI triage with public-discovery gates and review holds
  • Story desk for reviewing, saving, and routing leads
  • Verified journalist contact requests with source approval

Network

Multi-brand media companies with security and workflow needs.

Custom
starts around $4,000/mo
  • Stripe webhook billing sync for custom contracts
  • Paid onboarding status before setup details are released
  • Keyword lead search for verified journalists
  • Beat, geography, story-type, and sensitivity matching
  • Admin verification, moderation, and action audit console
  • Buyer security overview and production-readiness checklist

Let's build your story-intelligence pilot.

We'll walk through the live workflow, confirm the right paid tier, and handle source-safe connection details during onboarding.